Doritos

Doritos advertisement

To be honest the product does not fill me with any excitement. I don’t think I’ve ever seen any memorable Doritos ads since the late 90’s. They must be desperate resorting to college students coming up with ideas. Doritos have never really had a memorable ad campaign. I have never liked the taste of Doritos which makes it harder to gain inspiration. I found this project really boring and did not want to it.

The challenge with projects like these is that college projects are always limited with inadequate resources where as advertising companies have a lot of money and access to professional equipment that opens up thousands of possibilities. So to compete with the professionals you have to come up with really clever ideas that do not require big budget props. For these reasons I have had to hold back on many of my ideas.

Of the five ideas I generated I settled on one that enabled be not have actors or big effects. The idea consists of two sock puppets. The concept was two socks would both fart and smell each others fart realising the flavour of the Doritos they were eating.

Now because I am doing this project on my own and not working in a group. I’ve had to rely on friends with no skills in filming or acting. This was my second challenge, because I knew what I wanted, my friends had no experience in the creative field it was difficult to get them to understand the concept.

I had drawn storyboards and written a screenplay to help me and my friends play out the scene. We occasionally improvised which really worked well. But when it came to editing the shoot I found the filming was not as I hoped.

The editing of the film was really tricky as I did not have many shots and the time to reshoot. As we were acting with sock puppets the cameraman managed to catch our heads in the shot which he was supposed to just focus on the socks. So I skilfully edited film to get away with the mistakes. I really enjoyed the editing and felt a real achievement in the final cut.

My next challenged was the dubbing. Our Manchester accents did not work well with our sock puppets so I had to record myself with a high pitched voice that work out better for my sock characters.

Towards the end of this project i felt that it was the best brief ive work on this year. I thought overall advertisement was a success and it was a good opportunity to work on a live industry brief. Due to this experience I have found a love for the editing profession.

There is a link to the Doritos advert in the video bar above.